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Dentsu’s Merkle acquires marketing technology company Amicus Digital

Dentsu Aegis Network’s data-driven performance marketing agency, Merkle, has acquired Sydney-based marketing technology company Amicus Digital.

Now known as Amicus Digital, a Merkle Company, the agency will be run by its current managing director and co-founder Blair Cooke with co-founder Jessie Mitchell as its commercial and client services director.

Amicus Digital: Zhengda Shen, Blair Cooke, Jessie Mitchell, Simon Ryan

The acquisition adds to the raft of new agency additions, with the Dentsu Aegis Network acquiring DWA in December and Kliip in June.

The network officially launched Merkle in Australia in March.

Simon Ryan, CEO of Dentsu Aegis Network Australia & New Zealand, said Amicus Digital is a strong cultural fit for the network.

“Fully backed by the power of Dentsu Aegis Network and with our clients increasingly looking to their agency partners to provide seamless expertise across multiple communications services, building our capability across data and digital skills is a strategic imperative.

“Amicus Digital has a market-leading reputation for expertise across all aspects of Salesforce Marketing Cloud and brings a unique and in-demand offering to our group.”

Cooke added: “Jessie and I are incredibly humbled by the quality of the team we have at Amicus Digital and of the reputation that we have established together over the past three and a half years.

“Merkle is an incredibly impressive business globally, with exciting ambitions for APAC. Jessie and I could not be happier with the cultural alignment we have with the Merkle team.”

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