Didn’t we do that already? The new challenges for Create Space
In 2021, the Advertising Council Australia launched Create Space, an ongoing program to drive progress on inclusion, diversity and belonging in the advertising industry.
Now, two years on, Hannah Sturrock, national head of engagement at the ACA, looks at the new set of challenges for its “board-endorsed, data-driven, globally linked, multi-year program of influence and action.”
Two years ago, the Advertising Council Australia launched a new program for the broader advertising industry called Create Space. Yes, that was two years ago!
It was a time of viral outbreaks, closed borders, talent shortages and WFH madness.
Envisaged as the vibrant home base for DE&I in adland, Create Space was unusual in that it wasn’t a tactical campaign or a one-off survey. It wasn’t created by the underrepresented and marginalised people in the industry, although they were great supporters. Create Space was a board-endorsed, data-driven, globally linked, multi-year program of influence and action.
