Digivizer adds two new recruits in data and content
Martech provider Digivizer has added two new recruits to its Australian operations.
Trent Rosser joins as head of digital performance from LinkedIn where he was previously client solutions manager for Enterprise. Before that he was social media manager at Samsung Electronics, responsible for content development and management for a number of product portfolios across all of the main social media channels, Google and YouTube.
In his new role, Rosser will focus on data-driven, end-to-end programs for clients, across paid media, web development, digital outreach, search engine optimisation and search engine marketing.
Trent Rosser joins the agency from LinkedIn
“What excites me about Digivizer is the opportunity to make a difference with data,” said Rosser. “LinkedIn works closely with Digivizer, and I recognised the uniqueness of the insights its technology delivers. To now be part of the Digivizer team, engaging with a broad range of regional and global clients to get the best-possible performance from their data and programs, is very exciting.”
Digivizer has also recruited Sara Kaplan as senior content writer to its team of senior content creators. She joins from earlier roles at recruitment technology company WePloy, eCommerce consultancy Practicology and online retailer Swayy, and roles with a number of brands in the UK retail sector.
Digivizer’s digital services customers include Diabetes NSW & ACT, Diabetes Queensland, Easy Living Footwear, Lenovo, Mr Roses in Australia, real estate technology company MRI Software, edtech company OctopusBI and Remo General Store.
Digivizer CEO and co-founder of Emma Lo Russo said that together Kaplan and Rosser bring significant performance marketing experience to Digivizer, especially around developing data-driven strategies.
She added that Kaplan’s focus will be on the role of content, how it supports the engagement of customers at all stages of the digital marketing funnel, and how it drives the success of sales and leads in real time.
“Digivizer continues to invest in our cross-platform analytics tool and our digital agency services. Our aim is to help organisations of all sizes be as effective as they possibly can be,” said Lo Russo. “We’re positioned strongly to scale our end-to-end digital performance team capabilities across Asia.”
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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digivizer
Emma Lo Russo
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