Melbourne tops radio’s January ad revenue, electronics the #1 spend category
Despite ongoing lockdowns throughout 2020, Melbourne’s radio market is leading the way in terms of ad spend recovery, easily topping AirCheck’s January 2021 revenue report.
Ad spend across commercial radio in Melbourne totalled just over $29 million across 126,892 commercials, in the first release from AirCheck since it announced a new advertising revenue report team up with My Radio Rates earlier this week.
AirCheck Radio Ad Spend January 21 [click to enlarge]
The biggest spenders in Melbourne included government, Harvey Norman and National Tiles, while the top brands were COVID-19 ($657,698) and Victoria’s ‘Stay Safe, Stay Open’ campaign which spent $607,061.
AirCheck data showed spend in Melbourne was almost $10 million more than the second-highest-ranking market, Sydney, which brought in $20.5 million for 130,511 commercials.
The other metro markets, Brisbane ($18.8 million), Perth ($15.2 million) and Adelaide (just under $14 million) made up the top five cities for radio ad spend, while the Gold Coast ($7.2 million) and Newcastle ($5.2 million) were the biggest revenue earning markets outside the big five.
AirCheck’s new reports are also ranking the top-spending categories, and in January, businesses in the ‘Consumer Electronics Sales & Service’ category spent the most on radio commercials across Australia.
Ad revenue for the category was estimated at over $5.4 million across 32,307 spots nationally, and the top advertisers included Bing Lee, Google Australia, Harvey Norman and Mitsubishi Electric.
Cars and trucks was the second-highest spending category, with spent reaching $4.9 million over 28,472 spots. The most heavily advertised models of cars and trucks were Kia Sorento, Nissan Qashqai and Nissan X-Trail.
Making up the top five categories were Banking & Financial Services, Local Government and Television, Pay TV & SVOD.
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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.
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