Dr Mumbo’s top five prediction piece predictions for 2019
Did you know that technology is enabling us to do more things? That consumers are demanding more from their brands? That AI is going to revolutionise everything we do? No? Well don’t worry, because Dr Mumbo is here to tell you about it anyway.
1. User experience
According to some research we conducted, the user is going to be really important in 2019. The word seamless is also really important. Make sure your website is free from friction. Make it seamless. Make that sucker so slippery that customer’s attention will slide right on past. If you can make it look almost exactly like a Squarespace template, that’s even better.
2. AI is going to save us all
AI has grown extensively over the past year. It will grow again next year. In fact, the AI revolution is not just coming, it’s here. What ‘it’ is, no one’s quite sure, but it’s definitely going to be important.
3. Data, data, data
Data is the new oil. I might even have to finally pay someone to segment our email database.
4. People like experiencing things
Want to know the one thing millennials and gen zs really, really, like? They don’t want stuff. They’re demanding experiences. In fact, they love them so much that we’ve thrown out the Australian Dollar and are now trading in the ‘experience economy’. Better yet, they want marketing disguised as experiences.
Your brand needs to be right there, immersing and interacting with your customer in a compelling way. If you do it right, you won’t even have customers anymore. You’ll have brand advocates. You’ll have brand ambassadors. Citizen journalists, even!
5. Storytelling is really important
What’s the most important thing your customer wants to experience in 2019? A story. The most important thing to remember is that your stories have to be authentic. By which I mean make them as far removed from your cosy Manly existence as you possibly can.
You’ve missed BLOCKCHAIN!!
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And hydrogen batteries (coming to a laptop near you since 1998)
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All you need to do is throw AI at your data and you’ll get all the answers you need.
… or is that add your data to an AI?
Either way, no need to think about the outcomes or implications: AI + Data = Success!
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Technology has shift the power from companies to customers, and by the way considering the 5th trend mentioned in the article, storytelling is really important and it should be accompanied with valuable visual content!
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