The Blues and NSW sporting teams ‘feel like a Tooheys’ in latest brand campaign for the iconic beer

With the first game of the 2024 State of Origin only hours away, the Blues and other sporting teams from across New South Wales, along with Tooheys brewery staff, have raised their voices to belt out the next iteration of Tooheys’ ‘How do you feel’ campaign.

After successfully reviving the brewery’s famous jingle in 2023, Tooheys collaborated with creative agency Thinkerbell to inject the iconic tune with some modern energy, including adding verses addressing the “power of teamwork.”