Epic holidays the new focus in TA’s ‘Holiday Here’ campaign

May 6, 2021 9:58

Tourism Australia is rolling out the next phase of it of its Holiday Here This Year domestic campaign featuring Hamish Blake and Zoe Foster-Blake, calling on Aussies to “go big” by booking an “epic holiday”.

The new $9 million Epic Holidays campaign seeks to stimulate demand for the “epic experiences” on offer in Australia available when booking a longer domestic holiday.

https://www.youtube.com/watch?v=Lxhm3wDiVrE

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Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.