‘Expert care for the sun aware’ says SunSense in its latest campaign
Sunscreen brand SunSense has explained the ways its products can help protect Australians from the sun, with the tagline “expert care for the sun aware”.
Created by Geometry, the TV ad lists all the ways the brand is “there” for Australians including for those who seek shade, those who wear hats, those who put sunscreen on from head to toe and for those who protect their bald spots.
The ad aims to promote the ways in which the brand can protect Australians with different skin types and situations.
Ewan Thornton, business director at Geometry, said the ad deliberately doesn’t use “bronzed” Australians because the ad endeavours to celebrate those who actively protect their skin.
“It’s about showcasing the dedicated shade seekers, the mad hatters, the regular re-appliers – basically sun savvy Aussies everywhere, from all walks of life.
“Because everyday Aussies go out in the sun. To play. To work. To have fun. But everyday Aussies also sometimes get burned, either because they forget to wear sun protection or because they haven’t been sensible about how long they stay in the sun. As a result the new SunSense campaign speaks to those Aussies that take the time to care for themselves and celebrate them in a unique, real and memorable way, and remind them that SunSense are the go to experts in the sun care field.”
The campaign is running across TV, print and social.
Amanda Millis, senior brand manager at SunSense, added: “By taking the focus away from the usual locations such as beaches, we’re aiming to highlight much broader usage occasions and educate Australians on all the occasions where they need adequate sun protection.
“It also builds on our announcement last year, that SunSense would continue to partner with the Melanoma Institute of Australia. As a country with one of the highest rates of Melanoma in the world, we are proud to support this organisation, the important work they do and continue to bring a reliable, expert product to Australians who want everyday protection they can count on.”
Credits:
- Creative/media credits
- Creative – Geometry
- Media – Starcom
- Digital – Channel T
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