Facebook partners with AAP to launch media literacy campaign via Momentum

October 26, 2021 5:12

Facebook Australia has partnered with the Australian Associated Press (AAP) to launch ‘Check the Facts’, a nationwide media literacy campaign in Australia.

The nationwide social media educational campaign launching today and running until 24 November, aims to help inform and empower Australians to understand, identify and prevent the spread of misinformation, as well as how to support those close to them to do the same. The campaign will run on Facebook, Instagram, Twitter, YouTube and online with paid and owned channels.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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