‘Few could have predicted this scenario just one year ago’: Temu and Shein dominating Aussie retail
Ultra-cheap Chinese online retailers Temu and Shein managed close to $3 billion in annual sales in Australia during the last financial year, a new Roy Morgan report shows.
The new data shows that 3.8 million Australians aged 14+ are buying from Temu at least once over 12 months, while 2 million are buying at least once from Shein. Broken down in dollar amounts, that’s an estimated $1.7 billion in sales through Amazon-competitor Temu, and over $1.1 billion for fast fashion retailer Shein.
Despite online memes of odd-sized items arriving at houses, and the lack of quality control regarding products, most Shein and Temu shoppers are return customers, with 76% of Shein shoppers and 80% of Temu shoppers buying at least twice from each platform during the last twelve months.
Millennials & Gen Z want their employers & the governments to operate under eco-friendly & socially aware policies.
But then buy from the cheapest retailers out of China, which provide throw-away fashion, operate 996 working hours & lack of any social policies.
Hmm!
The lede of “Temu and Shein dominating Aussie retail” is quite bullish by referring to their “$3 billion in annual sales “.
One wonders what Coles ($40.5b), or Woolworths ($64.3b), or Aldi ( $10b+), or Bunnings ($18.5b) etc. should be described as. Or is it just headline hyperbole … (maybe we could call it Dominate-Tricks).