Financial marketers continue to target digital channels with search leading the way

Finance failed to keep pace with the overall growth in advertising in the second quarter of 2016 as new data revealed marketers in the sector are increasingly turning towards digital channels.

While the overall ad market climbed 4.2%, finance saw a lift of only 2.9%, figures from the Standard Media Index, which measures media agency spend, showed.

The insurance sector fell 0.7% to $124m, domestic bank spend grew 10% to $77m and other financial services oversaw a 2% increase to $51m.