‘Finding Scott Morrison in Hawaii was good for business’: A decade of The New Daily
When The New Daily launched ten years ago, the media landscape was controlled by the conglomerates, be it the national mastheads attempting to steer the steam tanker of their bloated business models towards the digital shores, or the TV and radio networks starting to eke out an online presence.
In mid-2013, The Guardian Australia appeared, just in time for the Federal Election, while The Daily Mail Australia followed in 2014.
It was a tough time to be launching a daily news offering, especially an independent, untested product without an overseas parent company or billionaire backers to fill the coffers.
