Football Australia calls on Australians to join their local football club via Blood Utd
Football Australia is encouraging Australians to sign up to their local football team with the its ‘Play Football’ campaign via Blood Utd.
Launching ahead of the start of the 2022 Qatar FIFA World Cup this Sunday, the campaign features Australian football stars to create a strong link between the World Cup and grassroots football.
Joining the campaign is Subway Socceroos players Awer Mabil and Andrew Redmayne and Commbank Matildas players, Sam Kerr and Ellie Carpenter. The players’ involvement marks the first-time national team players have been involved in the campaign.
Depicting the sense of belonging and true self that is found when joining a football team, ‘Play Football’ aims to convey that everyone is welcome to join the sport and has the potential to grow up to play just like their idols.
The campaign is the latest in a string of recent campaigns and initiatives launched for Football Australia, as the sporting body gears up for the men’s world cup, and highly anticipated 2023 FIFA Women’s World Cup cohosted by Australia and New Zealand next year.
With the campaign highlighting the sense of community felt when getting involved with football, Peter Filopoulos, head of marketing, communications and corporate affairs at Football Australia said: “Already acclaimed as the largest team-based participation sport in Australia, this particular Play Football campaign presents a unique opportunity to further ignite interest in football participation in Australia, as the Subway Socceroos embark on their quest at the FIFA Men’s World Cup Qatar 2022TM in November and the CommBank Matildas prepare for the FIFA Women’s World Cup Australia and New Zealand 2023TM on home soil in July.”
“We are confident that the aspirational tone of this campaign, featuring players Sam Kerr, Ellie Carpenter, Awer Mabil, and Andrew Redmayne, will inspire people of all ages, genders and abilities around the country to find their place in the football community and get involved,” Filopoulos continued.
“Whether it is as a player, coach, referee, or volunteer, football is for everyone – from our national team stars competing at FIFA World Cups, all the way down to the community and grassroots.”
David Smith, chief creative officer at Blood Utd, said he was honored to work on a campaign that is promoting the power of participation in sport.
“With two massive world cups coming up, and one on home shores, we wanted a campaign that focused on the universality of football. The world game has space for anyone and everyone. It is a game where young or old can all find a place to belong.”
Creative director at Visual Domain, Adam Connolly has previously worked on the Play Football campaigns and is proud to watch them get bigger and better each year. Connolly said: “It was an honor to work with some of Australia’s biggest football names for this campaign, filming across great locations in NSW, QLD and VIC.
CommBank Matildas player, Sam Kerr said: “There’s nothing quite like the fun and freedom of playing football in a team with all your friends. It’s such a special feeling, no matter where I’m playing around the world, the buzz I experience playing football with my teammates is always the same. Football has provided me with some of my best memories and friends, I would encourage everyone to find a club and experience this for themselves.”
The campaign launches across TV, catch up TV, digital and social.
Credits
Creative Agency: Blood Utd
David Smith
Production: Visual Domain
Adam Connolly
Featured Players:
Sam Kerr
Ellie Carpenter
Awer Mabil
Andrew Redmayne
Clubs and school featured in the TVC:
Brisbane: Mt Gravatt Hawks FC & Toowong FC
Central Coast: East Gosford FC
Melbourne: Endeavour Sporting Club & Barton United FC
School: Carrington Primary School
Got a tip?
topics
Adam Connolly
Blood UTD
David Smith
Football Australia
Peter Filopoulos
Play Football
Sam Kerr
Visual Domain
Have your say