Former Vice heads Alex Light and Matty Graham launch Bowlo Draught

Former Vice Australia commercial director Alex Light and client creative partner Matty Graham have launched Bowlo Draught, a craft brewery intended to aid their local lawn bowls club.

Light and Graham were amongst the staff of Vice who were made redundant in June last year as the network dramatically reduced its numbers in Melbourne and Sydney, and closed the local outpost of its creative agency Virtue completely.

Matty Graham and Alex Light

Speaking to Mumbrella, Light and Graham said they are keen to keep their finger on the pulse of the industry while focusing on their growing beer business.