Generation Z are committed to sustainability, but are their shopping habits?

May 9, 2024 9:50

Generation Z are more sustainable than ever, but gaps between attitudes and shopping behaviours still remain, according to new data from Australian strategic insights agency Qualie, Mumbrella can exclusively reveal.

The agency’s latest ‘Green Grocery Guide’ study dives into the complexities of Gen Zs behaviour, particularly the alignment between their pro-environmental attitudes and purchasing behaviour when supermarket shopping.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Ainslie Williams environment environmental Generation Z Qualie sustainability

1 COMMENTS

Anon 10 May 24

You may also want to check other categories – Schein & Temu are booming, largely driven by the younger shopper & it is debatable whether their products are produced on a sustainable basis. Not consistent with their principles?

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