Get Lost partners with World Nomads, July and Olympus
Travel magazine Get Lost has announced a partnership with World Nomads, July and Olympus.
The announcement:
After more than 16-years and 68 print issues, Melbourne-based get lost travel magazine will launch two separate, interactive and fully responsive digital issues to audiences around the world.
Both issues will be jam packed with inspiring travel stories, photography and video. World Nomads, July and Olympus will join get lost as their first ever global distribution partners to allow the popular travel magazine and lifestyle brand to reach over 4 million new eyeballs around the world.
In addition to the three new distribution partners, Tourism Australia, Qatar Airways and Hurtigruten Expeditions have all signed on as inaugural advertising partners with the get lost brand until the end of 2021.
Following international success with global publications for The Travel Corporation (Arrived Magazine), Hurtigruten and Tourism Australia (Allure Magazine and Connect To Country), publisher Grin Creative has moved quickly to capitalise on the obvious appetite for online travel inspiration both in Australia and abroad.
Reader data from Arrived Magazine has shown a combined reach of over 300,000 unique visitors across three issues, with the average time spent on each piece of content hovering around four minutes.
“There’s no doubt that the constantly shifting headwinds in the current global travel climate have changed the way publishers and brands need to think when trying to reach audiences. More importantly we’re seeing with real time data, that readers and consumers are really responding to this sort of interactive and online travel content,” publisher Justin Jamieson says.
“Readers want to be immersed in a travel story. They’re sick of just dreaming and they want a sensory experience where they are able to read, watch and listen. Then they want to be able to share that content socially.
“Shifting to a digital model was always the future for us, we’re just delighted to now be doing it with travel brands like World Nomads, Olympus and July, who all share our ethos of doing travel differently.”
The Australian and New Zealand version of the issue will launch first, with an estimated local readership of 350,000 and will take readers on a content-rich journey through the coolest experiences in the South Pacific, the remote Abrolhos Islands in Western Australia, around the southern cape of Tasmania on a sailboat and to the hidden islands of New Zealand.
The new bespoke global edition of get lost will go even farther, allowing travellers to deep dive into Barcelona’s wild nightlife, explore the rugged coastline of County Donegal in Ireland and enjoy the many adventures on offer in Colorado.
World Nomad’s GM Marketing & Brands, Jon Whitby said moving to more interactive, digital content will provide an enriched experience for travellers.
“Travellers are seeking new ways to consume content, particularly while they are on the go. The new approach from get lost allows them to do exactly that by bringing to life travel experiences in a novel way,” Mr Whitby said.
“It’s a perfect way for travellers to reconnect with travel which is what many of us are craving after not being able to explore for so long,” he added.
The new edition will be shared to all partner databases from Tuesday the 14th of September.
Source: Grin Creative media release
