GOODLINX: Remember the Aussie nonlines; What happened to two guys in a room?;
Nathan Bush on the Aussies that marketers have forgotten about – the non-Internet users:
“There are still 2.4 million people in Australia who claim to have never been online. That’s 14% of the population. I shall name them ‘nonlines’. While we sit up in out Twitter towers drinking LinkedIn lattes these people claim to have never used the internet. Who are these neanderthals?”
PR consultancy Espresso Communications on how PR agencies are catching on to Twitter:
“In Australia, businesses are starting to realise that what is said about their brands on these channels really does matter, and that they have to be prepared to quickly and effectively acknowledge and respond.”
A brillant idea, from the UK – a flash mob takes over a railway station in a long-form TV ad for T-mobile. How long before an Aussie ad agency adapts this one? (hat-tip: ettf.net):
[youtube=http://au.youtube.com/watch?v=mUZrrbgCdYc&feature=related]
Update: Ryan Peal, creative director at PR consultancy Hill & Knowlton, has his own take on the flash mob, saying that despite it not being an entirely original idea, it was still worth doing. He says:
“I think this is a good example when a client says ‘I’ve seen that before,’ when you present an idea to them. More than likely most ideas are inspired by other ideas – its how the great creative brain works.”
Andy Gould from digital shop Biggs/Gilmore on the death of the last minute idea:
“One of the ramifications of working on a brand with multiple agency partners is that we’re no longer able to spend all our time thinking and then save the day with a big idea at the 11th hour. While the idea is still in its “gestation” period, partners need to be brought in earlier — make that a lot earlier — than many of us are used to.”
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