Greenpeace ambushes ‘Can’t’ campaign

Greenpeace is the latest brand to piggyback the ‘Can’t’ teaser campaign, with a full-page tactical press ad in News Limited’s free commuter newspaper mX.

The ad highlights what could happen to the Great Barrier Reef as a result of the expansion of Australia’s coal mining industry.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.