Grill’d continues to sledge KFC with new ‘Finger Lickin’ Better’ positioning

Zanda Wilson

December 18, 2020 11:15

Grill’d burger chain has been firing shots at competitor KFC in recent months, and continues to do so with a new tagline ‘Fringer Lickin’ Better’.

The new positioning comes in Grill’d’s latest tactical ads for new Healthy Fried Chicken (HFC) Bites.

Grill’d Finger Lickin Better Outdoor

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

Donald Trump Finger lickin good Finger Lickin' Better Grill'd HFC HFC Bites KFC Simon Crowe

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