Grill’d releases content series on OnlyFans after Ad Standards sexuality breach

Grill’d has partnered with The Inspired Unemployed for a content series on OnlyFans, a subscription service used heavily by sex workers and for sexually explicit content, to promote the burger chain’s Impossible Burger range.

The campaign comes after last week Ad Standards found a Grill’d campaign by The Monkeys breached section 2.4 of the Association of Australian National Advertisers Code of Ethics, advertising shall treat sex, sexuality and nudity with sensitivity to the relevant audience.

In the over a minute-long master video, the comedy duo are seen dressed in cam-girl attire, parodying pornographic videos with a suggestive tone and double entendres. For example, the use of the word “saucy” and “meat”.

When asked on the appropriateness of the timing of the content series given the recent Ad Standards breach, a Grill’d spokesperson said: “Our content with the Inspired Unemployed is a playful tongue-in-cheek way for our customers to check out our new Impossible ‘meat’. When most people think of plant-based meat they think of boring and lifeless, the new social content series was a fun way to show that our new Impossible range is just as juicy and saucy as the real thing.”

Grill’d founder and managing director Simon Crowe said of the content series: “We’re fiercely passionate about creating healthy, sustainable and most importantly delicious burgers, so we’re thrilled to be one of the first restaurant groups in Australia to offer Impossible burgers and we can’t wait for everyone to taste it for themselves. You only have to ask The Inspired Unemployed – these burgers are unbelievably mouthwatering, delicious and made for people who love meat.”

The Inspired Unemployed added: “We get that when people think of plant-based burgers, they think of dry, bland meat. We wanted to show everyone that the new Grill’d Impossible burgers are just as juicy, saucy and meaty as ever.”

The content is available on Grill’d’s OnlyFans from today, 9 November.

The Inspired Unemployed have also appeared in campaigns for Alexa, The IconicTooheys Extra Dry and Tradie’s.


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