The team behind The Gruen Transfer is to turn its attention to the world of public relations with new spinoff Gruen Planet.
The move follows last year’s politics-focused Gruen Nation which provided ABC1 with some of its best ratings of the year with the four election specials averaging around 1.6m.
According to today’s announcement: “In 2011, we’re adding another baby to the Gruen family, Gruen Planet, a new show that will look at the news of the week through the prism of spin, branding and image control. We can’t tell you much about it yet, because … well, because it’s still a secret. Mostly.”
Gruen Planet will follow the regular series of The Gruen Transfer, which returns in just over three weeks’ time on August 3.
Among the topics The Gruen Transfer will be looking at are mining ads, big tobacco ads, gambling ads, Vodafone’s disastrous few months and the NAB breakup campaign.
The weekly panellists will again consist of Y&R Brands CEO Russel Howcroft and Leo Burnett boss Todd Sampson. The show, produced by Zapruder’s Other Films, is hosted by Wil Anderson.