The Guardian joins IAB push for publishers to ‘clean up’ programmatic ad chain

As the programmatic advertising industry battles with widespread fraud, the Interactive Advertising Bureau has drafted publishers to join its campaign encouraging the use of its ads.txt standard.

“From a Guardian standpoint globally one of the things we’re really keen on is cleaning up the supply chain,” Tony Bell, Guardian Australia’s national sales director, told Mumbrella.

“Where the money flows is the key point”: Guardian Australia’s Tony Bell