Hahn unveils first work from Ogilvy

Hahn has unveiled the first campaign from recently appointed creative agency Ogilvy with the campaign aiming to create a closer emotional connection between Hahn drinkers and the brand by positioning it as the drink for the adventurous ‘experience collectors’.

The ad follows a character after he’s quit his job as he lives his life with abandon and throws himself into a wide range of experiences from diving with sharks to overseas travel before finally establishing his own company while narration suggests that the person you are tomorrow is born from the experiences you have today.

The campaign was inspired by Hahn’s own story of four guys taking a risk to follow their passion of brewing beer to create Hahn and is the first work from Ogilvy since winning the account in December.

Tanya Marler, brand Director at Lion, said: “We are hugely excited and proud of this new Hahn SuperDry campaign. Experience Collectors is exactly the kind of thought provoking and inspiring work we aspire to for Hahn SuperDry. It’s one of our flagship brands and we know it will continue to grow and move the beer market forward.”

Directed by Australian filmmaker Patrick Hughes, the ad was shot in locations across Cape Town, Prague and Vietnam.

“This campaign marks the beginning of an exciting period for Lion as we embark on this new creative partnership with Ogilvy. We believe they have already set the benchmark high with this outstanding work,” said Marler.

David Fox, CEO Ogilvy Australia, said: “Everyone at the agency was so excited when it was announced we were back on the Lion agency roster, and we are now as excited to see the first work rolling out for Hahn SuperDry. Ogilvy have a rich history with the Lion business and we are honoured to be back working with the team on the great brands they have.

“The new work for Hahn SuperDry is just the starting point for what we believe will be a platform to drive a long term strategy of consumer engagement that takes the connection drinkers have with the brand to a new space.”

The campaign is also running across digital and outdoor.

Experience_Collectors_1 Experience_Collectors_2 Experience_Collectors_3

Agency credits

  • Derek Green – Executive Creative Director – Ogilvy Australia
  • Shaun Branagan – Creative Director – Ogilvy Australia
  • Josh Parmenter – Copywriter – Ogilvy Australia
  • Seamus Fagan – Art Director – Ogilvy Australia
  • Nathan Quailey – General Manager – Ogilvy Australia
  • Duncan Stevens – Business Director – Ogilvy Australia
  • John Marshall – Account Director – Ogilvy Australia
  • Kate Smith – Senior Account Manager – Ogilvy Australia
  • Deborah Tran – Account Executive – Ogilvy Australia
  • Ryan O’Connell – Deputy Head of Planning – Ogilvy Australia
  • Sam Tatam – Brand Planner – Ogilvy Australia
  • Rob Spencer – Head of Broadcast and Video Production – Ogilvy Australia
  • William Horne – Second Unit Director – Ogilvy Australia
  • Renee Nadin – Junior TV Producer – Ogilvy Australia
  • Rob Galluzzo – Founder – FINCH
  • Corey Esse – Managing Director – FINCH
  • Patrick Hughes – Director – FINCH
  • Jeremy Rouse – Director of Photography – FINCH
  • Michael Hilliard – Executive Producer – FINCH
  • Roy De Giorgio – Producer – FINCH
  • Joanna Scott – Editor – The Butchery
  • Method Studios – Grade/Online/VFX
  • Sound Reservoir – Sound
  • Mike Barry – Creative Director
  • Claire Seidler – Senior Producer
  • Abi Scott – Senior Account Director

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