Hardhat spearheads new creative platform for Solstice Energy

Tasmanian energy provider Solstice Energy has launched a new creative platform, via Hardhat, to commence retailing electricity to the public.

The platform, ‘It’s Rewarding to be Different’, showcases Solstice Energy (formerly Tas Gas) as “the energy retailer that Tassie deserves” and the group is aiming to offer the service to 3,000 new customers within the first three months of the brand launch.

New customers are being invited to become “Co-Co-Co-Co-Co founders” and receive rewards including a loyalty program and special discounts at selected local retailers.

“We’re thrilled to welcome Tasmanians aboard as we continue on this transformation into Solstice Energy,” Sarah Thurstans – GM of retail, said.

“This is a state of creative, entrepreneurial, passionate, and hard-working people and we want to provide for their energy needs and to reward them as they so rightfully deserve.”

Jonathan Heath, Hardhat creative director, added: “Tassie has a reputation for a unique sort of energy, so it was sadly ironic that their energy market was so same-same and stagnant.

“With this launch, Solstice really set the Tassie Devil amongst the Turbo Chooks (aka native hens), and we were more than happy to be a Co-co-co-co-co-co-co-co-co-co-co-co-co-co-collaborator on their mission.

“To start a new brand is always exciting, but to launch one into a challenging market with a specific product offering such clear audience goals in mind was a real privilege. Our campaign is all about holding Tasmanians close, and giving them something truly rewarding that fits with their needs, values and their innate propensity to be just a bit different.”

The campaign officially launched on 17 June with a series of online videos and assets across print, outdoor, digital and social.


Client: Solstice Energy

Creative agency: Hardhat

Media agency: Hatched Media

Production Partner: Pork Store Productions


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