Heinz brings in ‘big red’ Cameron Ling for new campaign
Consumer goods brand Heinz has signed former star AFL player and now Seven commentator Cameron Ling in an effort to promote its ‘Big Red’ brand.
Ling, who was famous for red hair as well as his skills in AFL, will be a brand ambassador for a new range of the ‘Big Red’ Tomato sauce.
The sponsorship was negotiated by Melbourne media agency Vizeum and will see Ling represent Heinz in above the line, point of sale and experiential campaigns over the coming months.
According to the announcement Heinz Marketing team and Vizeum Melbourne wanted “to build an emotional connection between the new top down see-through bottle of Big Red and consumers” and saw Ling as the means of building that connection.
Can’t believe how much make-up Lingy is wearing in this ad. I was shocked!
Quote of the year and tool of the week in one; D.Gowling – “He’s a red head”
Anyone that thinks Cameron Ling has strong recall in Sydney or Brisbane is sampling their own product heavily. Should have used big Sauce Merritt in a Brisbane version – there’s a nice link… “he’s a red head” and his nickname is ‘sauce!’
He does look a bit like Jane Lynch from Glee in a red wig… 🙂
Streets would have been smart to get Lingy as a stand in for the Paddle Pop Lion.
I would buy anything Cameron Ling advertised.
Former Geelong player? Sure, but how about “Premiership captain” . . . that’s a bit more flattering.
The concept has been around for ages. i am not sure why they have to present it as his greatest achievement since playing for Geelong, when he has nothing to do with this. Advertising is so pathetic. Get the person who really came up with this concept to present it.