‘Highly profitable’ with an ‘ensemble cast’: Why Ten won’t give up on The Project

The Project has been scrutinised for less-than-average ratings, but Ten stands by it. Ahead of its 10 year anniversary, Zoe Samios chats with the show’s executive producer, Sarah Thornton, about its future.

Almost ten years ago, a team of five presenters stepped onto Ten screens across the nation to deliver the first episode of ‘The 7pm Project’.

Described at the time as an ‘offbeat take’ on the day’s news, it was fronted by comedians Dave Hughes and Charlie Pickering, who were joined by James Mathison, Ruby Rose and Carrie Bickmore, sought to deliver news a different way: ‘unspun’.

The 7pm Project in 2009 (L-R): Dave Hughes, Ruby Rose, James Mathison, Charlie Pickering and Carrie Bickmore

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