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Holden attacked on social media for ad claiming it is committed to building ‘the best cars for Australia’

Holden has used its ‘Think About This’ campaign platform to reassure Australian consumers it will remain committed to building “the best cars for Australia” despite its decision to move manufacturing offshore.

It has met with anger from consumers on Facebook with comments including “what you said in this ad is an insult to Australians who have supported you for long time”.

The commercial, by AJF Partnership,  features Australians including Collingwood’s Scott Pendlebury, West Tiger’s captain Robbie Farah and Holden driver Craig Lowndes, and ends with the message “Holden has been here for over 100 years and while in the future we’ll no longer make cars in Australia, we’ll always be committed to making the best cars for Australia, that’s something that will never change”.

The ad follows the car company’s announcement earlier this month that it would be leaving Australia at the end of 2017 after failing to resolve a row with the federal government over subsidies to keep the company in Australia beyond 2020.

The “think again” tagline was introduced in a series of ads, created by AJF Partnership, in July and followed up with the Malibu “Think About This” ad, by Grey Melbourne, in August.

The new campaign, which also runs across radio, outdoor and digital, has been ridiculed on Holden’s Facebook account, with one user saying the ad is “highly offensive to your staff in Australia”.

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