Hospital patients arm wrestle and tug of war for their lives in new campaign for The Hospital Research Foundation

Hospital patients are shown fighting for their lives through arm wrestles and tug of war in the new ‘Together. Fight.’ campaign from The Hospital Research Foundation.

The two 60-second campaign films show stroke, cancer, heart disease and dementia patients come up against a stronger and unrelenting opponent. As more hands join to support each patient they become stronger and overpower ‘The Beast’.

The ads lead viewers to ask the question as to whether they would step in and fight against disease in the same way as they would against an overbearing man.