Hotwire rebrands with new logo
Public relations agency Hotwire has rebranded with a new logo and a mission to become “the best agency you’ll ever work with”.
The new logo was created by Hotwire’s in-house branding team which was lead by Sahana Jayaraman the head of the global digital brand lab.
Hotwire’s old branding
Hotwire’s new branding
“The brand reflects our confident and sometimes quirky personality, and direct and personal tone and style. The hot pink we’ve chosen suggests the contrast we need to create for clients to cut through the noise, push past the status quo, and win together,” Jayaraman said.
CEO of Hotwire, Barbara Bates, said in a statement: “This is more than a brand overhaul. This is about the bold new direction we have taken with our business – to go beyond PR, beyond borders and beyond B2B tech. It’s a celebration of our evolution as an agency and the limitless mind-set we’ve created within our team and clients.”
Who’s heard of this mob before? Slow news day.
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