How Skyscanner’s data shaped Tourism Australia’s Escape to the City campaign

May 27, 2021 9:22

Australian holidaymakers are spending less, taking shorter trips, and forking out for flexible flights as they live in fear of lockdowns derailing their plans, new data shows.

Skyscanner analysed searches and trip bookings through its website this year compared to 2019, before the coronavirus pandemic upended travel, and surveyed customers.

Travel Insight data gleaned from this analysis was provided to Tourism Australia to help create its ‘Escape to the City’ campaign to get travellers into hard-hit urban areas.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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