How to stop paying for ads that don’t convert
Veronika Birnkammer, marketing director, Asia Pacific, at Fluent Commerce, explains how you can avoid contributing to the half-billion dollars in digital ad wastage each year.
Brands wasted $123 million in digital ad spend in the second quarter of 2024, Next&Co’s quarterly Digital Media Wastage report has revealed.
Based on 37 audited companies, Next&Co found that the retail sector had the highest amount wasted on digital advertising at $48 million. That is a huge sum of money, especially in the current economic climate with retailers fighting for every sale.
