‘I hope Bunnings don’t come after me’: Bluey creator’s Hammerbarn fear

Bluey creator Joe Brumm has revealed he feared hardware giant Bunnings might sue him when he wrote the show’s now-iconic “Hammerbarn” episode.

Brumm, speaking at the Reset conference in Sydney yesterday, told the story of Bluey’s journey from a simple line-drawing on a pad of paper to the most-streamed show in the US in 2024.

Joe Brumm at Reset

The Queensland native said a highlight in the marketing of the show was the collaboration with Bunnings that saw seven of the hardware giant’s superstores in ANZ rebranded in February last year.