‘I Touch Myself’ Project aims to tackle gender bias across social media and technology

Social media and technology’s censoring and policing of women’s bodies impairs the spread of accurate and preventative health messages from reaching women effectively.

This is the idea behind the 2020 I Touch Myself Project, which has added breast check instructions to voice-assistant devices in a bid to help women access information and tools, without their breasts being sexualised or censored.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.