IAA partners with United Nations for World Humanitarian Day campaign

To mark World Humanitarian Day this week, the International Advertising Association (IAA) partnered with the United Nations to thank humanitarians that have been pushed to the limits by the pandemic.

World Humanitarian Day is designated by the UN General Assembly and falls on the anniversary of the attack on the UN compound in Baghdad on 19 August 2003. Since that day 5,000 humanitarians have been killed, wounded or abducted, and in the last few weeks attacks in Niger and Cameroon have killed aid workers on the front line of the pandemic.

Srinivasan Swamy, chairman and world president of the IAA, said: “There can be no supreme sacrifice than the work done by the healthcare workers. They know the extreme risk they take in assisting the humanity at times of health crises like the current one. IAA stands with them and want to offer respect and salute these extraordinary #RealLifeHeros.”