IAB Australia moves measurement contract after a decade with Nielsen
The Interactive Advertising Bureau (IAB) Australia is switching providers for the planning, buying, and reporting of digital audience measurement data.
From Q2 2022, Ipsos’ Iris platform will replace Nielsen as the sole provider to IAB Australia, after ten years of the later providing the services.
The appointment of Ipsos as the preferred supplier is the culmination of a review of requirements conducted by Venture Consulting for IAB which formed the basis for the standards and specifications of a tender issued in May.
