IMAA unveils collective principles for the ethical use of AI

Kalila Welch

January 16, 2024 9:46

The Independent Media Agencies of Australia (IMAA) has launched a set of ‘AI Guiding Principles’, officially outlining the industry association’s collective approach to the ethical use of artificial intelligence (AI).

The 10 guiding principles, designed in collaboration with members and Australian AI agency AirStack, encompass the IMAA’s overarching vision for AI use amongst its members, stipulating a best practice approach for ethics, processes and client relations in the ever-evolving AI landscape.

Sam Buchanan, CEO, IMAA

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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