Industry pro bono campaign for HeartKids raises $300k

May 13, 2021 4:39

A pro bono campaign for HeartKids has raised over $300,000 for the children’s heart health charity.

The campaign was supported across the industry, with Omnicom’s DDB Sydney partnering on creative, IPG Mediabrands’ Initiative on media, and research agency Kantar on effectiveness. 20 publishers participated as well, listed in full below.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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Industry pro bono campaign for HeartKids raises $300k

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