The Victorian Department of Education launches marketing push to drive teacher recruitment

The Victorian Department of Education has launched a campaign to drive teacher recruitment, ‘Teach the Future’.

The campaign positions the profession as one to be proud of, given the difference teachers make on the lives of young people.

The campaign targets school leavers, undergraduates and recent graduates and will direct them to a website with more information about the teaching career. Effectiveness will be measured through the percentage-reach of the target audience, website hits and overall campaign feedback.