Integer’s NRMA campaign wins Grand Prix at APMA Star Awards
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Integer’s My Car Is Your Car campaign for NRMA Insurance, SGIC and SGIO was awarded the Grand Prix at the Australian Promotional Marketing Association (APMA) Star Awards last night.
The campaign is centered around sharing a car with all of Australia in order to illustrate NRMA’s policies as covering anybody who drives the car.
It also took home Bronze for the Best Integrated Communications Campaign over $1 million, Gold for Best Event or Experiential Marketing Campaign and Silver for Most Innovative Idea/Concept.
Paul Bradbury, CEO Whybin\TBWA\Tequila\Integer said: “‘My car is your car’ was Integer’s very first campaign in Australia – that sets a pretty mean benchmark going forward. A great team effort across Integer, Whybin\TBWA and Tequila.”
Leo Burnett’s Jessie White and Kinetic Marketing’s Nick Smith were awarded The Young Stars Young Achiever Awards.
Martin Walters, head of promotional marketing at Leo Burnett, was the recipient of the Lifetime Achievement Award.
Experiential and promotional agencies submit their own entries which are selected by a panel of 40 industry leaders.
A full list of winners can be viewed at www.apma.com/events/event-information
