Integer’s NRMA campaign wins Grand Prix at APMA Star Awards

July 1, 2011 11:36

http://youtu.be/-I-c3qIKiuo

Integer’s My Car Is Your Car campaign for NRMA Insurance, SGIC and SGIO was awarded the Grand Prix at the Australian Promotional Marketing Association (APMA) Star Awards last night.

The campaign is centered around sharing a car with all of Australia in order to illustrate NRMA’s policies as covering anybody who drives the car.

It also took home Bronze for the Best Integrated Communications Campaign over $1 million, Gold for Best Event or Experiential Marketing Campaign and Silver for Most Innovative Idea/Concept.

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Alice Terlikowski

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