iOS 14.5: Apple versus Facebook leaves marketers with hard choices
With the release of iOS 14.5, Mutiny managing partner Henry Innis explores what it means for privacy versus marketing measurement.
If you were told a drone followed you around each day, reporting what you did to marketers so they could better advertise to you, most people would be horrified. Most would probably go to the police. There would probably be op-eds, articles, people railing against the power of big corporations. You get the picture.
Yet if we just put things online and call it ‘targeting’, the same intrusive tracking we rail against is hailed as being consumer-centric. It’s endorsed as helping advertisers be more relevant.
