Ipsos expands operations with GfK and Market Pulse International acquisition

October 18, 2018 3:14

Ispsos Australia has expanded its operations with the acquisition of Market Pulse International’s mystery shopping arm and a global deal to takeover four of GfK Research’s divisions.

The deals will see 13 staff join Ispos’ Australian and New Zealand offices as the company boosts its public affairs, qualitative research, social intelligence and analytics and marketing strategy practices.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.

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