Iris Worldwide Sydney launches 5 Fund for UNICEF and Qantas
Iris Worldwide has launched the 5 Fund domestic platform for the Change For Good program of UNICEF in partnership with Qantas.
The campaign, created in the network’s Sydney office, aims to ‘save a child with the power of 5’ and motivate domestic travellers to offload their unwanted 5-cent pieces when flying with Qantas.
Acting as an extension to the Change for Good partnership, which has seen $28 million donated to UNICEF through travellers donating unwanted foreign currency when travelling on an international Qantas flight, the campaign consists of an on-board video to showcase the importance of the five cent coin.
