Iris Worldwide Sydney launches 5 Fund for UNICEF and Qantas

Iris Worldwide has launched the 5 Fund domestic platform for the Change For Good program of UNICEF in partnership with Qantas.

The campaign, created in the network’s Sydney office, aims to ‘save a child with the power of 5’ and motivate domestic travellers to offload their unwanted 5-cent pieces when flying with Qantas.

Acting as an extension to the Change for Good partnership, which has seen $28 million donated to UNICEF through travellers donating unwanted foreign currency when travelling on an international Qantas flight, the campaign consists of an on-board video to showcase the importance of the five cent coin.

Executive creative director for Sydney Mike Spirkovski said when he first saw UNICEF’s Change For Good envelope onboard an international flight many years ago he felt it was a simple and insightful idea – one that required no effort but a big reward in helping a child in need.

“Unfortunately it doesn’t have the same impact domestically, as we are asking Aussie travellers to donate real, useful currency,” he said. “Our challenge was to create the same behavioural leap in Australia and 5 Fund was it – turning our most useless coin into the most powerful change in the world.

“Almost everyone is stunned to hear that a five-cent coin can give a child two days of drinking water. The sad part is that the average Aussie wouldn’t even pick one off the floor and probably has hundreds of loose coins lying around the house or bottom of a bag.”

Complementing the video, Iris created print, digital and social executions and redesigned the in-terminal collection points.

“The entire team that worked on this project was remarkable and proved the power of a simple but extraordinary idea, when executed well, can make an amazing change to peoples lives” Spirkovski said. “It was a monumental effort by all, in particular the sterling direction by Craig and the entire crew at Heckler, for delivering such a stunning piece of animation.”


  • Agency: Iris Worldwide Sydney
  • Executive Creative Director: Mike Spirkovski
  • Art Director: James Griffiths
  • Senior Copywriter: Phil Shearer
  • Copywriter: Daniel Miller
  • Creative Services Manager: Roger Dore
  • Managing Director: Penny Dixon
  • Group Account Director: Jarrod Brennan
  • Account Manager: Kym Lawson
  • Account Executive: Courtney Borg
  • Regional Planning Director: Dan Pankraz
  • Head of Digital: Darren Collins
  • Senior Designer: David Fleming
  • Production Company: The Feds
  • Director: Craig Rasmus
  • Executive Producer: Michael Cook
  • Post Production Company: Heckler
  • Executive Producer: Will Alexander
  • Executive Creative Director: Garry Jacques
  • VFX Supervisor: Mick Watson
  • VFX Producer: Samantha Daley
  • VFX Coordinator: Tyrone Estephan
  • Head of Lighting: Bryn Morrow
  • Lighting: Albert Susantio
  • Modelling: Sina Rahimpour
  • Animation: Jialing Zhang
  • Lead Compositor: Mark Kwanten
  • Compositor: Tim Parsons
  • Online: Maxence Peillon
  • Audio Production & Sound Design: Nylon Studios
  • Sound Designer: Nathaniel Joyce
  • Senior Producer: Tanya Carswell
  • Voice Talent: Felix Williamson
  • Music: “Blood” by The Middle East
  • Music Licensing: Music Mill
  • Donna Fitzhenry & Nicole McCarthy
  • Design & Branding: David Rees and Ritch Smalley
  • Website: Made with love by all @ Pollen
  • Client: UNICEF Australia
  • Head of Corporate Partnerships: JP Zwinkels
  • Corporate Partnerships Manager: Sally Roberts
  • Corporate Partnerships Executive: Marinke Kat
  • Corporate Partnerships Executive: Eammon Bryant

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