Is GA4 turning me into a boomer?
The on again, off again switch to Google Analytics 4, and apparent unreadiness of some marketers to make the switch has Andreas Karlsson, head of operations at G Squared, questioning whether he’s becoming a grumpy digital marketer.
The official launch of Google Analytics 4 was mid October 2020, however, the beta version was out in July 2019. When it officially hit the market, I suspect many marketers were initially hesitant to make the switch, unless they created a new Google Analytics property and, by mistake, didn’t realise that Google now more or less hides the option to create a Universal Analytics.
Fast forward to late 2022 and most marketers are aware of GA4 and the really savvy ones might now even have two properties for their brands, one for GA4 and one for Universal Analytics.
So far so good, so what’s the problem?
Hey! Thanks for your post. I think you may missed one point: I feel like GA4 was also (mostly?) designed to anticipate privacy/GDPR issues thanks to IA and predictions.
Less data but more compliance… What’s your thougt about this?
Fair enough, I could’ve specifically mentioned it 🙂
I guess from a bigger perspective though, that was one of my key points – “The luxuries we’ve all taken for granted” which are inevitably gradually disappearing (privacy & GDPR falls under that umbrella)