Netflix ads: pay TV, or something new entirely?
With the launch of its ad funded tier Netflix has the potential to create a seismic shift in terms of media and creative opportunities, argues Connecting Plots’ Tim Collier. Here’s what he learned from watching and spending time on the newest ad-funded platform.
Netflix has profoundly impacted viewing behaviour in the past few years, essentially birthing a generation of zombie TV bingers and challenging the weekly episodic experience TV networks had pioneered for decades.
But I’m interested to understand the impact it can have on the ad industry. Spoiler alert: it’s huge, if they get the model right.
The setup
To get ads I had to set up a new account. Netflix hasn’t been peppering users with messaging about downgrading their accounts for obvious reasons and as a fan of the finer things in life I naturally have the 4K enabled account.
Great insightful article.