Is the PR industry still a great place to work?
Sharon Zeev Poole, founder and director of Agent99, looks at the current state of PR agency jobs, the burnout epidemic, and what a great PR job looks like in 2025.
The other evening during my routine Instagram doom scroll I came across a post from an industry-related account I follow – The PR Girl Manifesto – that posed a simple but powerful question: “What makes a good PR job?”
It’s the kind of prompt that stops you mid-scroll. It got me thinking, not just as an agency founder, but as a leader who’s been navigating what PR work really feels like in 2025.
Let’s be honest: agency life today doesn’t operate the way it did even five years ago. The world has changed and with it, so has the industry and talent expectations. We hear the term “burnout” almost as much, if not more, than we hear the term “job satisfaction”. The entire definition of a “good” PR job needs a complete reimagining.
