‘It is not a debate about print or digital’: Travel marketers should be using both
Travellers are spending less time planning their trips, giving marketers more opportunities to reach their audience once they arrive at their destination on a variety different platforms, a panel of marketers have said at Mumbrella’s Travel Marketing Summit.
Libby Hodgson, director for marketing, commercial and fundraising at Taronga Conversation Society Australia, said marketers and brands should be harnessing the use of partnerships, digital and print to target travellers and it is “not a debate about print or digital”.
The speakers on the ‘Marketing on the Move: Following the Traveller on Their Journey’ panel
By ‘planning their holiday less’ what they really mean is that people aren’t interested in being force fed ‘content’.
‘Richer, deeper digital guides’ are as ignored as old-fashioned brochures. Just much more expensive.