Jacob’s Creek launches campaign series as sponsor of Women’s World Cup via The Idea Shed

Australian wine brand, and official supporter of the FIFA Women’s World Cup, Jacob’s Creek has partnered with independent creative agency The Idea Shed on a series of campaigns to enhance its brand and sponsorship commitment.

The Idea Shed has crafted tailor-made campaign solutions, leveraging its expertise in creative commerce.

The agency’s strategic and creative initiatives aim to amplify the brand’s presence, exemplifying their expertise in curating retailer campaigns that strike a chord with both audiences and retailers.

The campaigns are being activated across key retailers including Coles Liquor Group, Endeavor Group and National Independent Liquor stores, throughout the world cup tournament.

Jo McKenzie, customer marketing manager for Jacob’s Creek, said: “The Idea Shed delivered seamlessly, from strategy, design and creative right through to execution.

“Our association with the FIFA Women’s World Cup 2023 represents a significant investment, however the work the team have delivered will ensure we’ll hit the back of the net with both retailers and consumers.”

A retail execution

The Idea Shed’s partner, Richard Strettel, said: “Being entrusted with this exciting opportunity alongside Pernod Ricard to deliver one of our largest creative commerce campaigns for FIFA Women’s World Cup 2023 campaign is truly an honour.

“Our 10 years plus partnership with the Pernod business has been invaluable, and we eagerly anticipate the positive impact this campaign will have on the Jacob’s Creek brand.”

Each campaign offers distinctive opportunities for consumers to immerse themselves in the world cup experience, with chances to win tickets to the world cup final, VIP experiences to games, and official merchandise and memorabilia.


Agency team: 

Richard Strettell – Partner  

John Volckman – Partner 

Dan Adams – Client service director

Tyler Shepherd – Senior account director  

Jamie Gombard – Account director  

Adrian Moore – Head of creative experience  

Emily Seay – Creative strategist  

Mike Avery – Creative director  

Eleisha Kubale – Designer  

Client team: 

Kate Yates – Head of customer marketing 

Jo McKenzie – Customer marketing manager  

Will Case – Brand manager 

Madsy Beath – Assistant brand manager

Agency partners: 

Clemenger Group – Brand creative 


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