JCDecaux unveils special build for Nokia E7
JCDecaux has unveiled a special build outdoor ad format in Sydney’s CDB for client Nokia that allows consumers to interact with its new E7 device. The campaign was planned and bought by Carat, with creative by JWT.
The announcement:
In association with media agency Carat and creative agency JWT, JCDecaux Innovate launched a media first ‘Special Build’
yesterday, Tuesday 11th April 2011. The Special Build showcases the features of the Nokia E7 smartphone, allowing consumers to interact with the actual device via an adapted Citylight panel.
JCDecaux Citylights exclusive geographic domination and pedestrian locations ensures the Nokia E7 interactive campaign cuts through and engages consumers in the CBD.
Max Eburne, General Manager of Sales and Marketing at JCDecaux stated “We love working with clients such as Nokia who push the traditional boundaries of OOH. What better way could there be for prospective tech-savvy consumers to experience the style & substance of this product, than in their own hands, in the inner-city environment where they would potentially use it?”
Nokia have used JCDecaux Innovate to promote the new Nokia E7 which features a crystal clear high quality 4-inch touch screen and full QWERTY keyboard for faster typing. The Nokia E7 is constructed from anodised aluminium with an AMOLED
real glass display for improved outdoor viewing. The use of the outdoor showcase Citylight will perfectly display to consumers the ease of outdoor viewing with the Nokia E7.
The Nokia E7 Special Build campaign is live for one week at a selected Sydney Citylight panel on George Street, Queen Victoria Building.
As part of the Nokia E7 campaign, JCDecaux Innovate has also installed 12 Lenticular Citylights panels across Sydney, Melbourne and Brisbane. The Lenticular panel displays the Nokia E7 smartphone in its different forms by revealing the full touch screen and the full QWERTY keyboard.
JCDecaux is able to utilise its broad experience as the world’s largest global outdoor advertising company to make this vision a reality. JCDecaux’s innovation and expertise is recognised globally with products and services reaching 300 million people in 56 countries and 3 612 cities.
Nokia is still around?
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Anon, it is currently the biggest smartphone manufacturer and mobile phone company in the world.
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