JCDecaux unveils special build for Nokia E7

JCDecaux has unveiled a special build outdoor ad format in Sydney’s CDB for client Nokia that allows consumers to interact with its new E7 device. The campaign was planned and bought by Carat, with creative by JWT.

The announcement:

In association with media agency Carat and creative agency JWT, JCDecaux Innovate launched a media first ‘Special Build’ yesterday, Tuesday 11th April 2011. The Special Build showcases the features of the Nokia E7 smartphone, allowing consumers to interact with the actual device via an adapted Citylight panel.

JCDecaux Citylights exclusive geographic domination and pedestrian locations ensures the Nokia E7 interactive campaign cuts through and engages consumers in the CBD.