Jimmy Brings lends a hand to sports fans in first in-house campaign

May 13, 2021 3:31

In its first in-house creative campaign, on-demand alcohol service, Jimmy Brings targets sports fans using data science.

Previous Jimmy Brings campaigns have been done via creative agencies Paper Moose and R/GA.

Working with digital agency Magic and Dentsu’s media agency Carat, the campaign is aimed at both sports fans and gamers. Using Magic’s data science methodology, the campaign intends to target those users while online to increase relevancy across multiple channels.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

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