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Communications Manager

NAC Media Group is a full-service strategic communications agency based in inner Sydney, Australia; offering an integrated mix of strategic brand consulting, media relations, marketing, advertising placement, digital and events.

NAC Media Group is seeking an experienced, pro-active and exceptional Communications Manager to join our team. The ideal candidate will have a proven track record in driving brand strategy and client management for leading global / local brands. A strategic, organized and tactical mind frame is essential; the role requires a high level of autonomy, as well as working within a team and the ability to develop supporting staff. High performance of time management and multi-tasking skills are essential for day to day tasks. You will need to thrive working in a fun, fast-paced team environment and industry. Excellent fashion and lifestyle media contacts and relationships are key to the role, combined with an extensive knowledge of the Australian media & influencer landscape. A passion for communications and building brands is essential.

NAC Media Group’s clients include a selection of the world’s leading brands: Calvin Klein, IMG – Mercedes-Benz Fashion Week Australia, Maserati, MATCHESFASHION.COM, Sportsgirl, Tiffany & Co, Tommy Hilfiger & The Woolmark Company to name a few.

• Implementation of National PR & Communications Strategy, inclusive of media relations (also localising global strategies for global brands)
• Develop innovative, creative and unique approaches to digital strategies.
• Identifying, building and maintaining deep relationships with key media, influencers and brand partners and helping to drive strategic partnerships and collaborations
• Manage the PR, Influencer and social budgets for all portfolio brands
• Driving and executing PR and influencer strategies to support brand-level priority concepts, products, campaigns, events, and corporate initiatives
• Leading the fusion of editorial and social storytelling as new way of category communication
• Building and maintaining relationships with top tier social media influencers to build brand awareness, increase brand mentions on social channels, and raise EMV across platforms
• Manage paid influencer campaigns, including managing contract negotiations, strategy briefing, and content creation approvals
• Build relationships with influencer and celebrity talent agencies/PR teams to grow brand reach and identify opportunities for partnerships
• Develop larger-scale plans for influencer outreach and ambassador programs
• Day-to-day client liaison
• Conducting client work in progress (WIP) meetings
• Determine a client’s PR requirements and identify new ideas/ opportunities for brand development
• Execute and manage digital/influencer programs for the clients.
• Develop and maintain excellent working relations with all media platforms – print, broadcast & digital channels
• National & international media relations strategies and implementation
• Integrating client briefs and uncovering digital opportunities where possible.
• Implementation of cross platform ideas that complement and magnify client strategies with a focus on those with digital at its heart.
• Develop recommendations / proposals for clients to further expand influencer / digital campaigns.
• Implementation of dynamic and highly detailed events
• Ability to meet client KPIs, inclusive of completing client reporting and analysis
• Providing clients with strategic advice alongside industry movements and competitor developments

• Five years’ experience in fashion/ lifestyle public relations, communications and marketing industry
• Ability to work autonomously and hit the ground running in a dynamic role
• Comprehensive strategy development and implementation experience
• Experience implementing dynamic communication strategies from global and national brands.
• Client management experience being the direct report and accountability
• Comprehensive understanding and experience in the media, digital and social media landscape
• Strong experience in digital and social strategy, and implementation, as well as an interest in digital and emerging technologies
• Strong attention to detail
• Fast, dynamic and ability to multi-task
• Strong support to the Communications Director and CEO.
• Strong manager to executives, assistants and the showroom team.
• Experience orchestrating brand events, with an eye for detail
• Ability to develop and implement media matrix’s with direction from Communications Director/ CEO
• Natural networker – well- established relationships with national / international media, influencers, industry
• Excellent written, verbal communication and relationship building skills

Paddington NSW 2021

NAC Media Group


Please send CV to reception@nacmedia-group.com


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